Insight: While web3 has seen a rush of brands investing in the concept, the Metaverse needs to catch up in attracting users.  

Idea: The Gorillaz are the world’s most popular virtual band, appearing as either holograms or on screens when performing live. What if instead of them coming into our world, we could go into theirs? 

Execution: The biggest virtual band in the world put on the biggest virtual concert of all time presented in the Metaverse