Whatever it is, the way you tell your story online can make all the difference.

Insight: The YHA offers several skills applicants can learn through their volunteering

Idea: What if these skills were presented in short social clips as in the style of a 1960s adventure/sci-fi show? So in the way, the characters in those shows would refer to their time in intelligence or ‘During the war,’ each short clip would showcase a skill learned during time volunteering at the YHA as a way to solve whatever problem the characters were in.

Execution: Several shorts shot in the style of a 60’s Star Trek or The Prisoner, entire retro camp feel in portrait mode for Instagram and TikTok